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Stride-Branding
Branding & Identity for a ride
planning app
Industry: Mobility / Digital Services
Year: 2024
Design Brief
Branding for Stride, a biker’s digital travel assistant, reflecting its spirit of adventure, efficiency, and seamless journey planning.
Research
The brand name Stride symbolizes a confident step forward, aligning with the biking community’s passion for exploration.
Ideation
Explored dynamic logo forms, bold typography, and an energetic color palette that captures both the thrill and relaxation of bike travel.
Identity
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A modern, road-inspired logo reflecting movement
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A color palette combining calm blues (relaxation) and vibrant oranges (excitement)
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A versatile branding system for digital and physical applications
Branding
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Scalable logo & typography for digital and print media
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Visual identity that balances efficiency & adventure
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Brand storytelling through social media & merchandise
Impact
Stride’s branding establishes a strong, recognizable identity, resonating with riders and reinforcing its positioning as a must-have travel tool.
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