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Watch Hero Render

Nothing Watch 1

How can we use AI to design products

Industry: Consumer Electronics / AI-Driven Design

Year: 2024

Design Brief

This project explores the integration of AI tools to create a smartwatch concept that aligns with Nothing’s signature transparent and minimal design language.

Moodboard
Nothing Design Language

Research

Nothing’s design philosophy focuses on transparency, simplicity, and bold aesthetics. The challenge was to apply these principles to a smartwatch while utilizing AI tools to accelerate ideation.

Ai Sketches
Ai CAD

Ideation

AI-generated sketches, moodboards, and material explorations were used to define the form, structure, and material choices that stay true to Nothing’s design DNA.

Watch Animation video

Solution

  • A transparent, minimal design inspired by Nothing’s aesthetics

  • AI-assisted material and texture exploration for an optimized lightweight build

  • Seamless UI integration ensuring intuitive interaction

Heron Render 2
Product Details
Color Options

Impact

This project showcases AI as a design partner, demonstrating how AI tools can streamline concept development while staying true to a brand’s identity.

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